Boot nescafe now

Give Nescafe the Boot

The Advertising Standards Authority (ASA) has upheld Baby Milk Action's complaint against Nestle over its marketing of baby milk in developing countries. Baby Milk Action lodged a complaint in 1996 after Nestle had placed an advert in the local college newspaper claiming that it had marketed infant formula "ethically and responsibly" both before and since the introduction of the international code of marketing of breast milk substitutes in 1981.

Due to an appeal by Nestle, the ASA ruling has not been officially released. However, ASA found that Nestle could not adequately support its claim and that their advertisement "went too far."

The boycott on Nestle products, particularly Nescafe, continues.

Based on article in the British Medical Journal (February 1999)

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